SMJ is a London-Based Jewellery Enterprise - Founded in 2021 by Elias Kheyar and Ismail Bashir. Their journey began in Hatton Garden, where they established their brand by selling grillz through online platforms, gradually building lasting relationships with valued clients.

 

Like many startups, SMJ encountered early challenges. However, through determination and persistence, they have risen to become one of the UK's youngest watch traders to operate at this level. Their rapid growth is a testament to their commitment to excellence in craftsmanship and the jewellery industry.  

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Renowned for their quality, customer satisfaction, and innovative designs, SMJ has cultivated a loyal following both in the UK and internationally. What began as a partnership has evolved into a dedicated team of skilled watch traders, all driven by a shared mission—to provide unparalleled customer service and exceptional products.  

 

At SMJ, we specialize in watches, diamonds, and the meticulous crafting of bespoke jewellery pieces using premium materials. Our goal is to create a personalised and memorable shopping experience, ensuring every customer feels valued.  

 

But SMJ is more than just a business—we are building a brand that represents trust, style, and excellence. Our vision extends beyond transactions; we strive to create a legacy in the jewellery industry, setting new standards in craftsmanship and customer experience. From custom creations to exquisite timepieces and grillz, SMJ is not just here to sell—we’re here to redefine jewellery culture with passion, precision, and authenticity.